A customer engages with you via email. You reply. The email obviously has an automatic signature. So what? For pity’s sake use a real name. Hank, Bill, Zachary, Claire, Emma, whatever. A pseudonym will do as I have no idea.
I just received an email signed “Regards, Sales Dept”. I wrote back – politely – suggesting that they use a name and the person at the other end, with no irony whatsoever , offered a reply to my original query and signed off “Regards, Sales Dept”. It’s enough to make you start looking for the hidden cameras. Or weep with despair.
Email is accepted as a person to person medium so whatever the size of your business make your customer feel like they are dealing with a person. It shows a good deal of contempt for the customer not to bother to engage them on a personal level. What’s more, this is a no cost way of making your service personal. Who’d miss that one?