Not blogged for a while and tasted the drug again yesterday. Think I am back on it now. They warned about this in rehab. I blame the tactile new Mac that is so pleasant to type on. I’ll be fine. I can handle it. Jusssst a little more typing and…there. Aaaahhh. Check out the screen. It is so….groovy maaaan.
I won’t need anymore for the next 12, no 24, hours because I have this under complete control. It’s perfectly harmless if you can control it. And I can. No typing for the hell of it. Oh no, not here. No Siree Bob. It is totally under my control.
At the risk of sounding like a fully paid up Apple mouthpiece you should know that this is being typed on a PC. The same PC is running iTunes as I write.
Nonetheless, it is Mrs S’s birthday later this week. I decided to bite the bullet and buy her an iMac. This is for her, really. Well, maybe a bit for Mini S and me.
Why bother to share? Because buying from Apple is such a great experience. They have really nailed it with the blend of human/computer interaction that I decided on. It was all at my pace, easy, unhurried, the salespeople used their names, answered emails, had an 0800 number to chat on personally, returned calls as promised etc etc. It was just such a pleasure.
There has obviously been a massive amount of thought put into the customer experience and it shows. Well done Apple. I am sure your creations are better in many ways. It is just enhanced immeasurably by the customer service.
I dropped in to see Simon Ashley of Fatdaddy fame from side-a today as he is my old smoking buddy, before I quit. Still a good friend though – in case he reads this!
Simon was very diplomatic in telling me that the current theme was rubbish and then immediately set about educating me in taste – a thankless and unrewarding task for him. Given that I am not keen to chuck money at this enterprise quite yet I left agreeing to change the free theme on WordPress. Voila, I hope you like it Simon because I don’t intend changing it every few days.
As this is a blog about the many facets of the customer I felt I ought to pay an homage to Apple with the previous theme as they have excellent customer service. This is obviously the result of a customer focus ethos that goes to the heart of their business. I think they are just as obsessed with the end-user as Johnny Ives is with product design. Although I am an Android user with an iClone I appreciate the aesthetic beauty and simplicity of the Apple designs. They seem to set the way and everyone else is falling over themselves to be “like Apple”. Reminds me of the great VW Golf ad we have in the UK. It ends with of car salesman demonstrating his wares and ending by assuring the prospect that, “it’s just like a Golf“.