‘Cos it’s Friday. 7 more days to go and truly amazed I have come this far with NaBloPoMo. Must be a displacement activity…
Climbing – Until my big bicycle crash in May I was quite into my climbing and still listen to the noise. The better someone is the easier they make it look and this 10y old girl cranking V13 in the US is going to knock Adam Ondra out of the park. Soon.
If you are tight for time then watch from 5 min in.
Hip-Hop and Rock makes the best motivational music. This song would definitely make the DID list:
What’s the work that The Beastie Boys are motivating me to do? I remain stunned at the poorly written volumes of selling self-help books and crappy courses, poorly delivered that are out there. With that in mind I am starting The Compelling Event (means something to TAS and IT sales veterans, my target market) which will be a very niche specialist sales process consultancy and training firm. I have no immediate plans to write a book but I have pretty much got the bulk of the text down for my website. I’ve registered the domains and pretty much got the content written for the website, though presently it needs editing into a coherent and tight message. Whilst the website won’t be getting me business it will serve to prove my presence and add credibility to my message. Selling myself and actual paid work will come through contacts in the first instance.
Want to bring a chill to your spine? Then listen to The Queen of The Night from Mozart’s Die Zauberflote:
This is definitely top of my list for the next opera I want to see. Are you listening, Glyndebourne?
I used to have to cover this in a course I gave for salespeople. I am not a believer in trying to dress concepts up with loads of flannel when they need to be understood first. There is room for detail when you get into it but the simple concept should be that. Simple.
Simply put; It’s a bit like going to a film. The strategy is the overall aim to go and see a film. The tactics are the step by step actions to achieve that. They can be broken down into granular detail if needs be. It could be as simple as choose a film, get in the car and go to cinema, watch film. On the other hand it could be broken down into turn PC on, use Google to search for films, read reviews, pick film that suits your free time & tastes, buy tickets, collect keys, check there is enough petrol in the car etc etc etc…
This isn’t just a pure sales plan tool but a great thing to hold in your head when planning a campaign for a variety of things. The strategy is without doubt the hardest thing to agree on. If it’s about a business relationship then you need to be in alignment and agreement with your customer first. A strategy isn’t something you can just “do” to the other party. Once they trust that you understand their business and their strategy then it’s much easier to earn credibility by showing how your strategy with them helps them achieve their strategy. After that the tactics will come easily. Some will be be joint and some will be owned by either party. Simple, isn’t it?
I fundamentally disagree with the remark in an article I read that says the following; “Strategy is the practice of figuring out the best way to get from here to there.” Noooooo, strategy is the decision that you want to be “there” and not “here”. Tactics are the things you need to do to get from “here” to “there”, achieving your strategic aim.
Sounds simpler by the second? So, it’s OK to get all Sun Tzu about it the whole thing, but ensure that you grasp the basic distinctions first.