Dear Labour, Here Comes UKIP.

In Great Britain the Labour Party (the party of the left, in all its guises) has pulled off the astonishing trick of disappearing so far up its own arse by squabbling amongst itself that everyone can see it for what it has become; Labour is a bunch of power-hungry people, so focused on their own gain, that they will commit collective suicide rather than back down to one another. This public, Faustian style death pact that all the warring elements have bought into is very worrying. These self-obsessed clowns are no longer representative of the voters and nor do they provide an effective opposition, so the Tories just march around doing what they please.

Labour used to be the antidote to the so-called ‘Nasty Party’ (the right-wing Tories) and provided an effective opposition, sometimes got into power and occasionally mitigated some of the more egregious things the hardline Tories do. However, these days there is a new force and it is going to subsume Labour.  I watched the address of the new leader of UKIP on a Channel 4 clip and it was terrifying. Terrifyingly good and terrifyingly dangerous if you are the Labour party. In fact, just scary for any person with even a semi-liberal outlook on life.

In this post-factual political world Paul Nuttal, the new leader of a very unpleasant right-wing party, has marched up to the centre ground and declared that UKIP is the voice of the working classes. His message and delivery are very convincing. An apt metaphor is the new dog in the neighbourhood seen peeing higher on all the lamp posts. These lamp posts are the parliamentary constituencies that the Labour infighting has let go unattended. Anyone who has had a dog knows that they regularly remark their territory, lest the other dogs forget. Labour has failed to do this and the new dog is here.

Nuttal is appealing to traditional Labour voters and I believe that – important caveat now – if he can galvanise UKIP he will decimate the Labour party. If they think he won’t because commonsense dictates that no sane decent person will vote for such a bunch of unpleasant people as UKIP then I have just the one word: Trump. People identify with his message and he is skilled in its delivery. Watch out.

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Why Trump Will Win

The words ‘President Trump’ are some of the most repulsive and terrifying ones imaginable. Nonetheless, I think it will happen. If you haughtily cock your head and allow the merest hint of a Billy Idol sneer then you are one of the reasons why.

In my earliest days of selling I remember the old adage that you never called someone else’s baby ugly. It can have a face that looks  like it has been chasing parked cars, but it is still beautiful to its mother.

Trump appeals to the masses. That mass of people that we, in our intellectual bubble (that is you, you can read, you’re reading this ergo you are intellectual to them, plus you know what ergo means) simply don’t understand.

These people  lack identity and Trump’s message resonates with them. He knows this and he assures them that they can identify as American again and that he will make America great again. They will be great. Many have never been great, feel overlooked, neglected, passed over, victims. Well, no more. With ‘The Donald’ at the helm America will be great and they will be great once more.

Whether that can be intellectualised away means nothing to them. Donald has told them what the problem is and has promised to fix it. A nice and clean message from a guy that talks their language.

The intellectuals think that this is stupid. I agree. There is no sense in the demented ramblings of this egotistical sociopath. However, what I think Does. Not. Matter. Whatsmore, I and my ilk are not the gun-totin’, immigrant blamin’, downtrodden minority . This not so small minority votes too and they are voting Trump.

Hilary isn’t peddling a heady cocktail of freedom, identity, God and whiteness. Oh no, she is a criminal elite that sucked the fine United States into this mess. Her and that pseudo Kenyan guy that made it into the White House. They are the people to blame according to Trump.

If there are more who swallow the rousing ‘yee-hah’ chorus of identity, greatness and blame, than us thoughtful folks then tough shit, common sense loses. In the meantime we can wrap ourselves in our intellect, make snide remarks about egomaniacal racists etc and write articles in magazines that the Trump voters never read, and cometh the day we’ll all be wringing our hands and setting the Internet on fire asking how it could have all gone so wrong.

The answer is you. You sneered at ‘those people’ who couldn’t think like you can. You called the dang baby ugly. It is more than scary: it is quite possible. Brexit anyone?