Nothing Is Free

The media is alight with Facebook, Google, Amazon etc. Data, data, data. My data, my personal data, not ‘your’ data to have available for third parties like, say, Cambridge Analytica. There is a huge amount of shaming of the data collectors going on and some of it is just not accurate, nor correct.

There is a glaring issue here, so stop, take a deep-breath and unpack this a bit.

  • Present Currency

We are accustomed to exchanging money for goods and services. These days we do a lot of electronic transacting and when it came in (and credit cards too) it was the devil’s work. We were all going to be swindled, indebted and generally life would end as we know it. Some of my more socialist friends may already argue that that has happened. Not the fault of the method of money transmission though.

  • New Currency

There are two predominant forms of currency that have emerged from the connectivity given to us by the Internet. Crypto-currencies and Personal Information.

1. We can get our heads around the first as it is a new form of the old. We can gauge the value  and understand it because it is pegged against things we understand in language we are accustomed to.

2. Data as a form of payment , personal data to be precise, is a new thing entirely. The vast majority of which we’d be happy to share in a conversation. Where did you last shop, when, for how long, what did you spend, was it the first store you went into, did you intend to buy anything, have you gained weight, what did you pay with etc etc. A good research study would ask such things. A good conversationalist could probably winkle it out of you. If it is a conversation, then there is a slim chance you’d stick your hand out and say, “Now I’ve told you that, it’s £4.99.” Even studies give a flat fee regardless of how you answer.

  • Something for something

Everyone is comfortable with the idea of exchanging goods for services. Our labour for a paycheque, our hard-earned for some food. That sort of thing. You can’t go to the pub, order a pint and offer to tell the barman your reading habits in return. It has no value to them.  Google on the other hand? What a search engine. I say this coming from the days when Alta-Vista was considered good but required a lot of finagling. Now, in Chrome (the free browser) I just type my query in there. Where is Buxy, how do I make chipotle paste, when is the next train due and so on.

The hours and hours of my life that have been saved from mundanity, the paper saved, the brain space saved etc. However, may people do not put a price on their time. The things that Google and Facebook allow me to do without having to send them money in exchange just beggar belief.

This DOES NOT come free though. Land, salaries, server farms and the like cost old-fashioned real money. That doesn’t materialise out of thin air, these companies have an intrinsic value, reflected in their very high share prices and huge wealth because they have something. That something is you. As much about you as then can tell and the cleverest people to extract the maximum value from everything about you.

EDIT: This video is excellent and I have added it to the post.

  • In conclusion

No one forced you to join Facebook, no one forced you to use Google. There are ways around this if you feel that strongly. Tor browser, secure and untrackable email, cash under the mattress (better yet, go for gold and salt). Expect to pay for the privilege.

Criminals are criminals. Data firms are not automatically criminals. The real criminals want to get their hands on currency – cash, gold, your password, they don’t care – Whether it is swindling you out of a pension or using your reading habits (or lack thereof) to target you in an election. These days they only want your data if it is to get to the other things. Stop blanket-blaming the collectors and, instead, see who is being a criminal.

There is a quid pro quo for all the ‘free’ stuff on the Internet. It is you. You are not the customer, you are the product.

The data genie is well and truly out of the bottle: it won’t/can’t be stuffed back in. Think large-scale environmental disaster as you can’t wish it away or legislate it into not happening. It is done, so consider what you are getting, what you are paying and make the choice yourself, stop blaming other external forces. You chose to participate, and it is not without cost.

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The Emperors New Clothes

When you employ an expert – because you aren’t an expert in an area – like an agency, then you invest your belief as well as your money. After all, to pay for a service and then not have faith in your ability to choose is unlikely. This makes it very hard to see if you are being given good service. Who here is a fan of sticking their hand up and coughing to making a poor choice? Not me and I’d call you a liar if you said otherwise.

I am seeing a friend getting messed around in this way at the moment and am trying to balance the “cruel to be kind” bit w. just butting out. They are starting a business, have invested huge amounts of time, energy & I daresay money and they are getting v. poor service and advice on their website. 9 months after conception they go live today and the site isn’t functioning in Firefox and Chrome. After IE the most popular browsers out there. I thought this was Testing 101 to make sure the 3 main browsers were supported. When over 50% of browser users will have problems it just isn’t good enough.It looks like a tweaked WordPress template – nothing wrong with that – and yet it is still being messed up.

English: Browser usage share on Wikimedia Foun...
Browser market share

I’d big them up on this blog as I think it is a great business idea and really addresses an untapped market niche. However, I don’t want to have anything to do with driving traffic to a flawed site as it’ll hurt and not help at this stage.

I point out some errors on p.1 of the site (multiple) and now feel like I am the little boy saying that the emperor is naked. What do you suggest?

I want to suggest they fire the developers – have 2 days of pain sorting this mess out now and go with a good agency. side-a for example. Simon Ashley would do them proud with quality work and advice.

Steam in and share my experience or butt out?